Peter Kafka

Recent Posts by Peter Kafka

You Google Yourself, and That’s Okay

shrek mirrorThe Internet is great because it opens up new vistas, letting you learn all sorts of stuff about people and things in far-flung corners of the world.

And also, you can Google yourself.

Which lots of you do: 56 percent of Web users told Pew Researchers last spring that they “self-search.”

That’s down slightly from 2009, but up from 22 percent in 2001, when maybe people were preoccupied watching John Woo/Clive Owen BMW ads.

But if you feel at all embarrassed about your preoccupation with yourself, this may make you feel better: Self-searchers tend to be younger, better-educated and more affluent than the general population.

pew google yourself

 

Thanks to Search Engine Land for flagging.


Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald