Peter Kafka

Recent Posts by Peter Kafka

You Google Yourself, and That’s Okay

shrek mirrorThe Internet is great because it opens up new vistas, letting you learn all sorts of stuff about people and things in far-flung corners of the world.

And also, you can Google yourself.

Which lots of you do: 56 percent of Web users told Pew Researchers last spring that they “self-search.”

That’s down slightly from 2009, but up from 22 percent in 2001, when maybe people were preoccupied watching John Woo/Clive Owen BMW ads.

But if you feel at all embarrassed about your preoccupation with yourself, this may make you feel better: Self-searchers tend to be younger, better-educated and more affluent than the general population.

pew google yourself

 

Thanks to Search Engine Land for flagging.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google