AOL’s Sullivan to Take Over Its Homepage Business
AOL’s longtime marketing exec Maureen Sullivan has been given purview over its highly trafficked main homepage, part of an effort to reinvigorate core products, such as AOL.com.
The latest reports by comScore show AOL’s total traffic for August was 117.4 million unique monthly visitors.
Sullivan has been overseeing the New York company’s Women’s and Lifestyle Group, including the development of the Makers brand that documents women’s stories, and she will continue to oversee it. She also worked on the rebranding of the AOL identity several years ago.
Related to the Sullivan appointment, longtime AOL exec Francis Lobo is departing the company to become CEO of United Online.
In addition, AOL has named exec Graham Moysey to become head of international, located in London. In a memo, AOL Brand head Susan Lyne said that Moysey will “oversee all international business for AOL with a dual reporting structure — including AOL Brands reporting to me and AOL Networks reporting to Bob Lord.”
Sullivan will report to Lyne.