Mike Isaac

Recent Posts by Mike Isaac

Heads Up, Brands: More Than Half of U.S. Online Adults Expect You on Social

Social media managers, rejoice! More than half of Internet-connected adults in the U.S. expect — if not appreciate or even seek out — some sort of social marketing experience online, according to a Forrester Research report to be released on Tuesday. The report, titled “The New Social Technographics,” claims more than 75 percent of people in developed and emerging markets use social tools, and 62 percent aren’t bothered by brand messaging via those channels.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work