IBM Acquires Wireless-Analysis Company Now Factory
Computing services giant IBM said today that it will acquire the Now Factory, a privately held company based in Dublin, Ireland, that creates software used to analyze wireless network usage. Financial terms were not disclosed.
IBM said Now Factory’s capabilities will be added to its MobileFirst Analytics portfolio of services that analyze business data and seek to optimize the experience customers have online.
Service providers are straining under the load of data demands as consumers try to use more video, gaming and other online data on their phones and tablets. The Now Factory adds capabilities to analyze how consumers interact with various services on their phones, and to yield faster insights on their behavior, Big Blue said.