Ina Fried

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T-Mobile Partners With Shakira as Part of Uncarrier 3.0 Launch in New York Next Week

T-Mobile plans to launch the next phase of its “uncarrier” strategy with a special event in New York on Wednesday.

Shakira

In addition to announcing the news, the company said it is giving its customers thousands of free tickets to a Shakira concert in Bryant Park.

T-Mobile announced the first part of its uncarrier strategy in March, doing away with both long-term contracts and phone subsidies. Phase two, announced in July, involved the T-Mobile Jump program, which lets customers trade in their phone for a new one as often as twice per year by paying a $10 monthly fee.

CEO John Legere had promised a Part Three would come in the fall, and next week’s event will indeed mark the launch of Uncarrier 3.0, T-Mobile said.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus