Ina Fried

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T-Mobile Partners With Shakira as Part of Uncarrier 3.0 Launch in New York Next Week

T-Mobile plans to launch the next phase of its “uncarrier” strategy with a special event in New York on Wednesday.

Shakira

In addition to announcing the news, the company said it is giving its customers thousands of free tickets to a Shakira concert in Bryant Park.

T-Mobile announced the first part of its uncarrier strategy in March, doing away with both long-term contracts and phone subsidies. Phase two, announced in July, involved the T-Mobile Jump program, which lets customers trade in their phone for a new one as often as twice per year by paying a $10 monthly fee.

CEO John Legere had promised a Part Three would come in the fall, and next week’s event will indeed mark the launch of Uncarrier 3.0, T-Mobile said.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald