One Big Doubt Hanging Over Twitter’s IPO: Fake Accounts

At 4:45 p.m. on Thursday, the Twitter account for Mashable — one of the earliest movers into the now endless world of social media news sites — sent out its 60th tweet for the day.

The tweet itself wasn’t particularly interesting, but what happened next was a small window into one of the biggest challenges Twitter will face as it seeks to convince investors that its more than 215 million users are one of the web’s most lucrative — and undeveloped — advertising audiences.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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