Ina Fried

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Enterproid Lands Another $12 Million, Led by Google Ventures, to Help Manage Corporate Mobile Devices

Enterproid, which helps businesses manage their mobile devices, is announcing on Tuesday that it has landed a further $12 million in funding to help it in its effort to nab more corporate customers.

Enterproid Divide

Google Ventures led the Series B round, which brings Enterproid’s total funding to upward of $25 million. Existing investors Comcast Ventures and Qualcomm Ventures also contributed, as did new investors Globespan Capital Partners and Harmony Partners.

The company also plans to market itself under the name of its flagship Divide product, saying that name better resonates with customers.

“That money is really all about scaling up the good fortune that we’ve had,” Enterproid co-founder Alexander Trewby said in a telephone interview, noting that revenue this year is up tenfold from where it was a year ago.

The company focuses on what’s known as a container approach, in which corporate information is separated from personal information on a device. That allows businesses to manage their data even on devices they don’t own, and gives individuals freedom to still use their phone to run the kinds of apps they want to.

Enterproid may be small compared to the large firms they are courting, but Trewby said that Enterproid knows how to talk to corporate America. Trewby and Enterproid’s other founders spent their prior careers in Morgan Stanley’s IT department before striking out on their own.

“We speak their language,” Trewby said.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work