Ina Fried

Recent Posts by Ina Fried

New Infographic Teases Soon-To-Be Trio of HTC One Models

HTC released an infographic on Thursday touting some of the great trios in history ahead of what is expected be to an announcement of the third member of its HTC One family.

htcone

Already on the market are the HTC One and its smaller cousin, the HTC Mini. A larger, fingerprint-sensor-equipped HTC One Max has been the subject of a number of recent leaks.

The new graphic pays tribute to (among others) Snap, Crackle and Pop (a Hearing Tasty Cereal); to the Harry Potter triumvirate of Harry, Ron and Hermione (Hogwarts’ Tenacious Children); and the movie characters in the Three Amigos (who had Hip Thrust Coordination).

Asked whether the graphic was intended to be a reference to the upcoming HTC Max, a representative for the Huge Tease Company declined to comment on rumors or speculation.

The company did something similar ahead of the launch of the HTC One Mini, offering up an infographic on little things that made a big impact.

Facing declining sales and increased competition, HTC has been trying to step up its marketing game, recently debuting an ad campaign starring Robert Downey Jr.

As to whether HTC’s infographic — or other marketing efforts — will be able to match up against the massive advertising budgets of Apple or Samsung, it’s frankly a bit Hard To Conceive.

HTC infographic


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald