Telefónica Will Push Pinterest to New Users in Latin America and Europe
Android phones sold by Telefónica and its brands Vivo, O2 and Movistar, will soon include a Pinterest widget by default, the companies said today.
The widget is meant to appeal to new users who don’t have accounts on the service in Telefónica’s markets in Latin America and Europe. It auto-updates on the home screen, and gives non-registered users the ability to browse popular pins.
By contrast, the regular Pinterest Android app requires users to open it and sign in. (Not that people don’t like the app; it has 4.7 out of five stars on Google Play.)
For Pinterest, the deal is all about pushing growth; the company said it has had more than 130 percent growth in monthly active users from Latin America and the U.K. this year.
The deal won’t generate any revenue for Pinterest, a spokeswoman said.