The People Who Bring You “Mad Men” and “Breaking Bad” Bet on YouTube Channel About … Dance?
Did your business just raise a round of funding?
Then there is a good chance that:
- Machinima founder Allen DeBevoise is one of your backers, and
- You say you’re going to use the money to help build a business outside of YouTube.
So here’s Amanda Taylor, who has checked both of those boxes, and closed a $4 million funding round for DanceOn, a YouTube network that features what you think it features.
In addition to DeBevoise, who has put money into a series of YouTube networks ranging from StyleHaul to AwesomenessTV, Taylor has some interesting backers on this one. Plus Capital and AMC Networks (yes, that AMC Networks)* led the round, which included MediaLink CEO Michael Kassan, veteran digital exec Jon Miller and Guy Oseary, Madonna’s manager.
Madonna was originally billed as one of DanceOn’s co-founders, and her name helped add glamour to YouTube’s “funded channels” pitch in 2011, when Google’s website handed out advances to various video producers, including DanceOn.
DanceOn, which claims more than a billion views to date, was one of the minority of the original YouTube-funded channels that got a new round of investment from the site this year.
* If you want to, you can include DanceOn’s funding as part of a trend we’ve seen where Big Media players bet real money on YouTube, like Time Warner’s bet on Maker Studios. But this is a much smaller bet than others we’ve noted.