Jason Del Rey

Recent Posts by Jason Del Rey

Amazon’s Secret Website

Brad Stone Everything Store Book Amazon Jeff Bezos

Like most entrepreneurs, Jeff Bezos cycled through various company names before settling on Amazon for his online bookstore.

Most Amazon history buffs know that there was first Cadabra Inc. And during the early days, Bezos and crew also registered Awake.com, Browse.com and Bookmall.com, according to “The Everything Store: Jeff Bezos and the Age of Amazon,” the new book by Bloomberg Businessweek journalist Brad Stone that was released today.

There was one more name that also stuck, in its own way, through even today.

“Bezos and his wife grew fond of another possibility: Relentless.com,” Stone writes. “Friends suggested that it sounded a bit sinister. But something about it must have captivated Bezos: He registered the URL in September 1994, and he kept it.”

Sure enough, as Stone explains, Relentless.com is alive and kicking today. Type it into your browser, and it will take you to a giant online store that Bezos created: Amazon.com.

If that’s not enough of a trip down Amazon’s memory lane for you, and you want to grab your own little slice of history, Cadabra.com appears to be for sale.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik