How Will the Isis Mobile Wallet Stand Out? For Now, With Free Smoothies.
Isis, the mobile wallet backed by several mobile carriers, is expected to launch nationwide before the end of the year. And when it does, up to one million people who use its NFC-enabled app at any of the more than 70 percent participating Jamba Juice locations in the U.S. will get a free small smoothie as part of a joint marketing campaign between the two entities. Isis is going to need to give shoppers all of the incentives it can to overcome the lack of adoption for NFC payments in the U.S.