LinkedIn Launches a Set of Mobile Recruiting Products
LinkedIn unveiled two new mobile recruiting products on Wednesday morning, continuing the company’s push into bringing its site and services to mobile devices.
The apps are aimed primarily at talent seekers and hiring managers — those who make up the largest part of the company’s business. LinkedIn Recruiter Mobile, for instance, brings the professional network’s recruiting products to the iPhone.
It’s essentially a mobile-focused port of the company’s desktop Recruiter product, allowing hiring managers to keep track of, take notes on and reach out to prospective job candidates from their phone. The other release, “Mobile Work With Us,” is pretty much an ad-like product that lets employers stick job openings on top of their own employees’ profiles to lure outside candidates.
The point of all this is simple: 33 percent of LinkedIn’s unique visits come from mobile, a number that’s only been slowly trending upward over the past two years. If LinkedIn wants to keep its money-making recruiting business chugging along nicely, it’s probably a good idea to bring it to the phone.
Not that the company has ignored the desktop. In April, LinkedIn gave Recruiter a complete design refresh, putting the emphasis on search.
The new mobile app is free for those who pay for LinkedIn’s Recruiting service, and is available for the iPhone beginning immediately.
Shares of LinkedIn were trading up about 1.2 percent on Wednesday morning, hovering around $238.