John Paczkowski

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Air Freshener: What They’re Saying About Apple’s Latest iPad

performance_galleryWith Apple’s new iPad Air headed to market on Friday, the first reviews of the device began publishing last night, and they are positive to a one, with more than a few extolling the device as not just the best iPad ever, but the best tablet on the market. Here’s a quick rundown of reviews:

Walt Mossberg, AllThingsD:
This new iPad isn’t a radical rethinking of what a tablet can be, but it’s a major improvement on a successful product. It is the best tablet I’ve ever reviewed. … The battery performance of the iPad Air simply blew me away.

Damon Darlin, the New York Times:
The iPad Air is noticeably lighter than its predecessors. If you are the least bit interested in the new tablet computer from Apple, you probably already know that. The company’s engineers shaved just short of a third off the weight of the earlier version; the 9.7-inch Air weighs only a pound. What you may not know is this: Those 6.4 ounces make all the difference when, as you recline while reading or watching a movie, you conk out and the iPad falls forward to bonk you on the nose. The Air won’t hurt you the way the old iPad did.

Rich Jaroslovsky, Bloomberg:
I’ve been using the iPad Air, which goes on sale Nov. 1, for a week now, and it’s hands-down the best tablet on the market. Apple has recrafted the hardware and packed in new software and services that make it more useful for creating content, not just consuming it. … Not that long ago, the iPad so dominated the tablet market that it would have been unthinkable to buy something else. With the rise of quality tablets from Google, Amazon and others, it’s no longer the only choice. But it’s still the best choice.

Anand Lal Shimpi, AnandTech:
This is the iPad that Apple likely wanted to launch on day 1, it just took a bit over three years to get here. … The iPad Air is the most significant upgrade to the 9.7-inch iPad in its history. It’s lighter, more portable, more usable and faster than any previous iPad. It doesn’t fundamentally change what you can do with a tablet, but if you’re in the market for one the iPad Air really is the best iPad to date. Competition is definitely more stiff among the smaller tablets thanks to the Nexus 7, but in the nearly 10-inch tablet space it seems like Apple is going to continue to enjoy a great position there.

Charles Arthur, The Guardian:
It’s only when you get hold of an iPad Air that you realise how well Apple has crafted this device. It’s lighter and the internals are faster. Add in the free software, and it has raised the bar on what you can do out of the box with a tablet. The iPad now isn’t just something to do a few functions around and about. It’s a device to replace your computer for almost everything.

Ed Baig, USA Today:
… This latest full-size Apple tablet is the most tempting iPad yet, better than its already best of breed predecessors, superior still to each and every rival big screen slate that I’ve tested. Apple dominates the tablet apps ecosystem. Its tablet remains the easiest to use.

Tim Stevens, CNET:
Functionally, the iPad Air is nearly identical to last year’s model, offering only faster performance and better video chatting. But factor in design and aesthetics, and the iPad Air is on another planet. It’s the best full-size consumer tablet on the market.

John Gruber, Daring Fireball:
To me, the comparison that is most interesting is to that of my MacBook Air. In exactly three years, Apple has produced an iPad that outperforms a then-brand-new MacBook. Three years is a decent chunk of time in this industry, and the MacBook Air has made great strides since then, but this (a brand-new iPad Air versus a late 2010 MacBook Air) is a credible comparison. In many ways the iPad Air is not just the superior device, but clearly so — it has a retina display, the MacBook Air does not; it gets 10 hours of battery life, the MacBook Air was advertised at just 5 hours back then (and as an old and much-used device, my personal MacBook Air gets significantly less than 5 hours of battery life today).

Brad Molen, Engadget:
Surprise: The iPad Air is the best iPad we’ve reviewed. In addition, though, it’s also the most comfortable 10-inch tablet we’ve ever tested. Not every manufacturer can produce a thin and light device without also making it feel cheap or flimsy, but Apple nailed it. Factor in a sizable boost in performance and battery life, and the Air is even more compelling. The last two iPads served up relatively few improvements, but the Air provides people with more of a reason to upgrade or even buy a tablet for the first time.

Vincent Nguyen, SlashGear:
The iPad Air is the no-compromise tablet. Beautiful display, crisp design, premium build quality: It’s the gold-standard by which tablets are judged, and rightly so. If Apple’s full-sized slates had fallen into the shadow of their mini brethren over the past twelve months, the iPad Air brings the larger tablet right back into the spotlight.

Darrell Etherington, TechCrunch:
The iPad Air is a huge improvement over the iPad 4th-gen, or the iPad 2. … Its form factor is the best currently available for a 10-inch tablet, and it provides a great blend of portability and usability that leans towards the media device end of the spectrum.

Ben Bajarin, Techpinions:
With the iPad Air, Apple has created the world’s thinest and lightest full size tablet. And by adding their 64-bit A7 processor they have made it extremely powerful as well. After using the iPad Air for the past week I’m convinced that the iPad Air is the perfect personal computer for the masses.

David Pogue, A note from Pogue:
At $500, an iPad probably doesn’t need replacing every year or even every other year; if you have a 2012 or 2013 model, stick with what you’ve got. On the other hand, you’ll find the Air a fantastic leap into the future if you’re upgrading from an original iPad, or if you’ve never owned a tablet before.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald