Mike Isaac

Recent Posts by Mike Isaac

About Those Google+ User Numbers …

Since its inception, it has been tough to tell just how well Google’s social network, Google+, is doing. Every time Google+ releases a new set of user number statistics, their accuracy and methods are almost immediately called into question.

According to information released on Thursday, it seems that skepticism was well warranted.

Take Amir Efrati’s Thursday morning story on Google+, which called into question the 300 million active, “in the stream” user visits Google+ recently claimed it received each month.

As Efrati wrote, citing anonymous sources, and Google confirmed to AllThingsD, the “stream” is more broadly defined than one would think. It also means clicking on the little red bell or share icons you see across all of Google’s properties.

Quoth Google, in a statement to AllThingsD:

To be fair to Google+, yes, you can still reach and use Google+ from all other Google sites. Click the bell when you’re in your Gmail account screen and you’ll indeed be presented with a small, stream-like view of Google+ content. It’s possible that people are sharing from there.

And what’s more, competitors like Facebook also define monthly active users fairly broadly. The numbers include people who use third-party website widgets to share — the “Like” or “tweet” buttons you’ll see on sites like ours, for instance.

The problem is, as Google presents it, we can’t tell if users actually intend to use and share on Google+, or if they’re just clicking on the notifications bell to get rid of it — glaring red and bright against the plain white and gray background of Google’s properties.

So this leaves us, the critics and skeptics, back at a bit of a loss. Perhaps there are a significant number of people actively using and sharing on Google+ from other Google-owned sites.

Or perhaps it’s as dead as lots of people like to joke it is.

We just don’t know. And until Google decides to break down specifically how and from where people are visiting “the stream,” I doubt we’ll ever really have a notion of the network’s health.

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”