Jason Del Rey

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Another Shake-Up at Fab: Co-Founder Bradford Shellhammer Departs

Fab co-founders Bradford Shellhammer and Jason Goldberg

Scott Beale/Laughing Squid Fab co-founders Bradford Shellhammer and Jason Goldberg

In a recent Fast Company feature, Fab COO Beth Ferreira wondered aloud about the role of Fab’s creative director and co-founder, Bradford Shellhammer.

“Bradford is just so free with his thoughts and opinions,” she said, according to the article. “The question is, What will his long-term role be in the company?”

Today, we have an answer. Shellhammer announced on his personal blog that he is leaving his day-to-day role with the company to pursue other interests.

“Founding Fab was something I made in this world. And I am so very proud of that,” Shellhammer wrote on his personal blog. “I am also someone who has an explorer’s heart. And I don’t sit still. And I want to make other things in this world. And Fab is at a point in its history where I’ve decided to walk away from the day to day.”

He will stay on as an adviser.

The departure of the Fab co-founder, who is a close friend of CEO Jason Goldberg, is the latest shakeup in what has been a tumultuous six months at the hugely funded e-commerce startup.

The company has recently shed more than 250 employees — some 37 percent of its staff — as it tries to build a general e-commerce store after deciding that it couldn’t make a flash-sale business work at scale.

The layoffs were followed by news that the company’s CEO and CTO were both forfeiting their 2014 salaries, and that Fab was decreasing the number of product categories it sells.

(Image courtesy of Scott Beale/Laughing Squid)


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