Ina Fried

Recent Posts by Ina Fried

T-Mobile Sold More Tablets on iPad Air Launch Day Than Entire Prior Quarter

iPad_Air_jetfighterT-Mobile said the arrival of the iPad on its network allowed the company to sell more tablets last Friday than it sold during the entire prior quarter.

T-Mobile didn’t provide a specific sales number, but its claim jibes with those made by other carriers. AT&T said on Monday that the launch of the iPad Air saw Apple tablet sales triple those from last fall’s iPad launch weekend.

T-Mobile has made much of an offer that gives tablet customers, including those buying the iPad Air, 200 megabytes of data for free each month. “This is a fantastic offer,” marketing chief Mike Sievert said in an interview following the company’s quarterly earnings report.

However, the launch of the free-data offer was somewhat overshadowed by glitches in which some customers were either charged or told they would need to sign up for a monthly plan in order to get the free data. Only customers who want to finance their iPad through T-Mobile and who don’t already have T-Mobile service are required to sign up for a paid plan.

CEO John Legere told AllThingsD that he and his team have been actively trying to reassure customers that free really does mean free. “There was a feeling by a small group of people, especially in social media, that it was a bait and switch,” Legere said. “I was very concerned.” In the end, though, Legere said customers are seeing a company that is responsive and willing to admit mistakes.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik