Lauren Goode

Recent Posts by Lauren Goode

Under Armour Buys MapMyFitness for $150 Million

Performance-gear maker Under Armour, which has been increasing its efforts in the digital-fitness space, has said it will acquire MapMyFitness for $150 million. Austin-based MapMyFitness makes a family of iOS and Android apps — MapMyRun, MapMyRide and MapMyWalk — that track workouts and allow people to share those maps through the apps. MapMyFitness claims over 20 million registered users.


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First the NSA came for, well, jeez pretty much everybody’s data at this point, and I said nothing because wait how does this joke work

— Parker Higgins via Twitter