Mike Isaac

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Twitter Data-Mining Startup HipLogiq Nets $7 Million in Series B

HipLogiq logoHipLogiq, a Dallas, Texas, based marketing startup, announced on Monday it had raised $7 million in a Series B round of venture financing.

The new funds come courtesy of Hadron Global Partners, and follow HipLogiq’s $5 million Series A round from May of this year.

HipLogiq’s main business is centered around self-serve marketing for small and medium-sized companies as well as enterprise-level outfits, offering a tool that lets customers search Twitter for keywords and serve up ads or promotional offers based on the tweets. If someone on Twitter responds, a business could try to offer another coupon via HipLogiq for a group discount on items, providing incentive to retweet it to their followers and giving the promotion a chance to spread wider.

With the new financing, the company aims to expand its employee base from 20 to about 45, hiring a number of sales and marketing staff outside its Dallas headquarters — including people in California, New York and Atlanta, Ga.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik