Kara Swisher

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Skype Marketing Exec Steele Heads to Jive in Top Strategy and Marketing Role


Elisa Steele, who has recently had top marketing jobs at Skype and Yahoo, is joining Jive Software as its EVP of strategy and also as CMO.

Steele was recently moved to the job of corporate VP and CMO of Microsoft’s consumer applications and services, which include Bing, Internet Explorer and MSN, in a recent company-wide rejiggering. But she arrived at the software giant in July of 2012 to head marketing for its Skype unit under Tony Bates, who is now among the candidates — though one of the longer shots — to take over for outgoing CEO Steve Ballmer.

At Palo Alto, Calif.-based Jive, a social business platform, Steele will be “responsible for strategy, branding, end-to-end marketing functions, product marketing, corporate communications and other go-to-market responsibilities,” the company said in a press release.

Steele has longtime experience in the sector, have run marketing at Yahoo under former CEO Carol Bartz and also at NetApp.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald