Kara Swisher

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Skype Marketing Exec Steele Heads to Jive in Top Strategy and Marketing Role


Elisa Steele, who has recently had top marketing jobs at Skype and Yahoo, is joining Jive Software as its EVP of strategy and also as CMO.

Steele was recently moved to the job of corporate VP and CMO of Microsoft’s consumer applications and services, which include Bing, Internet Explorer and MSN, in a recent company-wide rejiggering. But she arrived at the software giant in July of 2012 to head marketing for its Skype unit under Tony Bates, who is now among the candidates — though one of the longer shots — to take over for outgoing CEO Steve Ballmer.

At Palo Alto, Calif.-based Jive, a social business platform, Steele will be “responsible for strategy, branding, end-to-end marketing functions, product marketing, corporate communications and other go-to-market responsibilities,” the company said in a press release.

Steele has longtime experience in the sector, have run marketing at Yahoo under former CEO Carol Bartz and also at NetApp.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work