Should You Invest in Bitcoin?

What is a bitcoin worth?

For the growing band of people who follow the virtual currency, the answer is self-evident: The price of a bitcoin this week surpassed $780, a record.

On Jan. 1, you could have bought a bitcoin for merely $13.50. At Friday afternoon’s price of about $730, that bet would have grown about 54-fold.

The bitcoin phenomenon, and the technological innovation that made it possible, is interesting—but for investors large and small, the more pertinent question is whether they should buy the virtual currency or avoid it.

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