Mike Isaac

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Eric Schmidt’s Easy, Four-Step Guide to Switching From iPhone to Android

schmidt1The holidays are here! And Eric Schmidt, ever the evangelist, wants to bring in the season with a wave of conversions.

Natch, Google’s chairman penned a handy-dandy guide for prospective smartphone shoppers. It’s for the millions who may already be well-versed in the art of iPhone, but still need some schooling in the ways of Android.

“Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you,” Schmidt wrote on his Google+ page.

In perfect not-so-subtle form, Schmidt not only proselytizes switching to an Android phone from your i-device, he gives a step-by-step tutorial on how to do so.

For Schmidt — who plays the part of tech-support-cum-pitchman rather well — his biggest selling point is certainly a smart one: Unlike Apple, Google knows cloud services. And for those entrenched in Apple’s ecosystem, it’s not terribly difficult to export all your data over to the Googleverse.

“80% of the world, in the latest surveys, agrees on Android,” he wrote. (I assume that he’s pointing to this Gartner study, published a few weeks ago.)

It’s a cute, clever way to take a dig at the competition while also providing something useful — a reference point and FAQ rather than pure braggadocio.

Schmidt isn’t entirely above throwing a few explicit elbows, though. He makes sure to let readers know that Google’s Chrome browser is “safer and better in so many ways” than Apple’s Safari.

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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle