Why Everyone Will Totally Read This Column

Neetzan Zimmerman doesn’t like to be called a machine. That word implies something cold and inhuman about how he works, and Mr. Zimmerman believes that what makes him so good at his job is precisely the opposite sensibility: Unlike a computer, he understands the emotions that might compel a human being to click on something online.

Mr. Zimmerman is a 32-year-old editor at the news-and-entertainment site Gawker, where he’s responsible for posting “viral” content — videos, photos, crazy local news stories — that readers can’t resist sharing with everyone they know. “Mom Fined $140 Every Day Until She Circumcises Her Child” or “Black Man Arrested Dozens of Times for ‘Trespassing’ While At Work.” With his posts generating more than 30 million page views a month, Mr. Zimmerman may be the most popular blogger working on the Web today.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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