Eric Johnson

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Hot Party Game Cards Against Humanity’s Sales Increased During Black Friday Price Hike

Screen Shot 2013-11-29 at 10.27.33 AMLet’s chalk this one up to people feeling generous around the holidays: When the makers of the card game Cards Against Humanity raised prices in a parodic Black Friday “sale” last week … its sales also went up.

“Anyone can do a sale for Black Friday, but nobody but us could get away with raising their prices and risking a ton of sales just to make a joke,” the game’s co-creator, Max Temkin, wrote on Tumblr.

“So how did we do? A little better than last year. We kept our position as the best-selling toy or game on Amazon. My guess is that peoples’ buying decisions just weren’t that affected by $5,” he wrote farther down in that post.

Even though it brazenly advertised itself as costing more than it normally does, the game outperformed its sales from both the previous (normally priced) Black Friday and the week of normally priced days before the “sale.” Sales increased even more the following day, which Temkin called “Regret Saturday.”

“Not bad for an ad that paid us to run it,” he wrote.

cards against humanity


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik