Liz Gannes

Recent Posts by Liz Gannes

Homejoy Raises $38M to Bring $20/Hour Home Cleaning to the Masses

Today’s technology industry is obsessed with applying convenience and efficiency to life’s daily drags and annoyances. So what else can be booked on a website to arrive at your door a day later?

Now it’s home cleaners, at a flat rate of $20 per hour, facilitated by Homejoy, a year-and-a-half-old service that’s now live in 31 cities in the U.S. and Canada.


Shutterstock/Craig Wactor

Venture capitalists like Homejoy. They really like it. The startup has now raised a couple of rounds of funding, in the kind of quick succession that’s meant to turn heads. The Series A and B rounds amount to $38 million from Google Ventures, Redpoint Ventures, Max Levchin, First Round Capital, Oliver Jung and Mike Hirshland.

Founded last year, the San Francisco-based company has now raised a total of $40 million.

The secret to Homejoy’s quick success, according to CEO Adora Cheung (who declined to say how many people use the service) is that she and all her team go through professional cleaning training, so they are deeply familiar with the work they facilitate.

The company now provides full-time work for more than 1,000 people, she said. It pays them $15 per hour.

The most remarkable stat that Cheung supplied is that more than half of Homejoy’s customers say they have never had their homes professionally cleaned before. It seems that the ease of use of 24-hour advance-booking online is opening the cleaning market to new audiences.

Next up for Homejoy, Cheung said, is expansion to more cities, and to more home services, like repairs and maintenance.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald