Mike Isaac

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Three Women Dick Costolo Wishes Were Tweeting

Dick Costolo at Dive Into MediaTwitter hosts a lot of celebrities on its platform. It wants a lot more.

The biggest celebrity get for Twitter today? A handful of funny comediennes.

In an interview with the “Today” show’s Matt Lauer on Friday morning, CEO Dick Costolo named a handful of his most desired “VITs” (or very important tweeters): Melissa McCarthy, Amy Pohler and Tina Fey — three of the most successful women in American comedy today.

“I should be able to use some of my pull from my Chicago improvisation days to get a few of ’em onto the platform — and I’ll make that my goal,” Costolo said.

A smart idea, especially considering that clever one-liners and quips seem to travel the furthest on Twitter via retweets and Web embeds. It’s also probably good to double down on snagging those VITs and making them Twitter loyalists before a competitor — like, say, Facebook — hooks them heavily into its services instead.

But perhaps in the meantime, Costolo could encourage his board members to do a little more tweeting?

Or not.

Check out a clip of the interview with Lauer below.

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