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Ina Fried

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What Might It Look Like if Siri Drove a Car? Meet Steeri. (Video)

While Google is still working on its self-driving car, a new YouTube video offers a humorous look at what life might be like if Apple’s Siri were given the keys to a car today.


The video, done in the style of the videos Apple typically does in conjunction with a new product launch, is the work of John Dabrowski and Mark Odlum, a pair of 36-year-old filmmakers from West Hartford, Conn., who are in L.A. these days, hoping to get their big break in Hollywood. In the meantime, they are doing short comedies for YouTube under the name Smart Department.

“We kept hearing about this Google ‘Driverless Car,’ right around the time Siri was becoming popular, and John happened to go for a ride in his friend’s new car,” Odlum said. “They decided to test out the fancy voice-activated navigation system. It didn’t work, and immediately tried to send them to Iceland — no kidding.”

The pair decided to imagine what it would be like if voice navigation were the only way to drive, and thus, Steeri was born.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google