Jason Del Rey

Recent Posts by Jason Del Rey

Wireless Beacon Startup Estimote Lands $3.1 Million, Hires GroupMe Vet Steve Cheney

Estimote, a Y Combinator graduate that makes wireless sensors — or beacons — that can be used to transmit information to nearby smartphones in environments such as retail shops, has snagged a $3.1 million seed round from a long list of venture firms and angel investors, including Eric Schmidt’s Innovation Endeavors, Betaworks and Bessemer Venture Partners. The company is also announcing the hire of former GroupMe business-development boss Steve Cheney, who will open Estimote’s New York City office and run business operations.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus