Kontagent and PlayHaven Announce Merger, Will Join Player Data and Monetization Products

Mobile app analytics platform Kontagent and business engine PlayHaven will merge, the two companies announced today, with PlayHaven’s ex-CEO Andy Yang at the helm of the combined companies, and Kontagent’s ex-CEO Josh Williams becoming CTO and chairman of the board. In an interview, Yang said the decision was spurred by an “extremely fragmented” mobile B2B market and overlap between the companies’ customers. Over time, Kontagent-PlayHaven will integrate the two companies’ products into one suite.