Twitter Mirror: Celebrities’ New Publicity Machine
It’s no simple job to manufacture authentic, spontaneous celebrity photos.
Enter the Twitter Mirror, just offstage at awards shows and in talk-show greenrooms.
The Mirror is Twitter Inc.’s name for a tablet programmed for VIP events and adorned with a filigree frame. Celebrities stand before it, tap the screen, take a few moments to pose, approve the photo or retake it and send it out through the event’s Twitter feed.