Ina Fried

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One of the Warring Wireless-Charging Factions Adopts Rezence Brand Name

The Alliance for Wireless Power — one of three competing standards efforts in the wireless-changing market — is adopting a new consumer brand name as it nears the market with the first products.

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While the group will keep the A4WP name for its membership, products that support the standard will carry the Rezence brand name, along with a new logo that resembles a Z with a lightning bolt.

The A4WP is the last of the three major efforts to see compatible products come to market, with the Power Matters Alliance and Wireless Power Consortium already having at least initial products on the market. However, the A4WP uses a resonant-charging approach that allows for multiple devices to be charged in a single space, something the other standards bodies are now working to in the next version of their specification.

At CES in January, the alliance plans to show off prerelease phones and chargers with the Rezence technology built in, with expectations that products will be in consumers’ hands by the first half of next year.

The A4WP recently signed its first PC maker to the group — the first of the computer makers to join any of the efforts.

But what’s really needed for wireless charging to take off, even according to many of those that have backed one standard over the others, is for the three efforts to come together.

Broadcom co-founder Henry Samueli said earlier this month that the groups are starting to talk, and predicted that a common effort would be settled on sometime next year.

Gary Matos, an Intel worker who serves as director of strategic marketing for the A4WP, agreed that, eventually, a peace is needed.

“Convergence will need to take place,” he said. “I suspect it is not going to be too, too far off in the future.”


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