QOTD: It’s-a-Me! Mobile Strategy!
We recognize that there are a lot of smartphones and tablets out there … We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware.
— Nintendo of America president Reggie Fils-Amie, in an interview with King 5 News in Seattle. Nintendo has long resisted bringing its IP to mobile devices.