Should Forbes Be Valued as Online Business?

The owners of Forbes Media LLC are hoping to convince potential buyers it should be valued like a fast-growing digital media business, but people familiar with Forbes’ financial performance say that could prove a hard sell for a company that still has firm roots in a declining print advertising market.

Forbes Media, publisher of Forbes magazine and Forbes.com, generated slightly less than $20 million in earnings before interest, taxes, depreciation and amortization, or Ebitda, last year, people familiar with the company’s financial performance said. Forbes doesn’t disclose details of its financial performance; a spokeswoman says it is profitable and on track in 2013 for its best financial performance in six years.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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