Kara Swisher

Recent Posts by Kara Swisher

All Things Walt: Mossberg’s Top Dozen Picks From 20 Years of Reviewing Tech (Video)

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Here’s the tech reviewer Walt Mossberg talking on CNBC about his top picks from the last two decades he has written about the arena.

Mossberg names Apple products as the biggest influencer over this time, although in his last column for The Wall Street Journal after more than 20 years of reviewing, he also mentions Microsoft’s Windows 95, Google Search and Twitter.

Although he is leaving the WSJ on Dec. 31 — and this site too, since it is owned by News Corp — there is much more to come at the start of 2014. You can read a bit about that here in this Mashable exit interview, where Mossberg talks about his work over the last 20 years and more.

Here’s the best part — his advice for young journalists just starting out, which never really changes:

“I would tell them quality over quantity, which is one of the biggest sins on the Web, particularly today. I would tell them that it is enormously important to earn the readers’ trust by being ethical, another problem that some websites are guilty of. I would tell them to keep in mind who your reader is. Never talk down to that reader.”

Enjoy:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus