Online Sales Jumped 37 Percent During Weekend

Retailers’ holiday sales have so far proved disappointing, but online sales again are a bright spot.

After mall-traffic tracker ShopperTrak on Monday reported a 3.1 percent decline in holiday in-store sales and a 21 percent plunge in store traffic in the crucial shopping week ended Sunday, additional data again suggest a much brighter picture online. Total online sales from Friday through Sunday surged 37 percent year-to-year, with mobile traffic representing two-fifths of all online traffic, according to IBM Digital Analytics. Consumers buying from their mobile devices sent mobile sales up 53 percent, accounting for 21.5% of all online sales, IBM said.

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