Arik Hesseldahl

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Intel Bets on Video Everywhere With Investment in Taiwan’s SanJet

moneybagsIntel Capital, the investment arm of the world’s biggest chipmaker, made a bet on ubiquitous video today with a stake in SanJet, a Taiwan-based company that makes small video cameras and DVRs that are designed to be worn, mounted on the dashboards of cars, and go pretty much anywhere.

Intel didn’t disclose the size of the investment — that will probably come later in a regulatory filing — but it did say that it came out of its $100 million Connected Car Fund and is intended to boost development of in-car video products. You can see some examples of the car cameras and a few other products in action at SanJet’s YouTube site here.

SanJet is a four-year-old company that designs action-video cameras comparable to those turned out by GoPro, the popular sports-oriented video camera outfit, but with more of an emphasis on day-to-day, as-you-go recording. You might wear one while you ride your bike or as your drive your car. One model has a tubular shape that’s similar to the Ion Air Pro.

The deal amounts to Intel Capital’s fifth investment in Taiwan this year. Last year, it invested $352 million in 150 deals, most of which were outside North America.


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— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”