Media

Not-So-Chart-tastic Picture of Yahoo’s Q2 Display Disaster

Published on July 19, 2011
by Kara Swisher

Here are the slides Yahoo released about its second quarter earnings, in which revenue was down due to an unexpected drop in growth in its display advertising business, especially in the critical U.S. market.

As you can see on Page 8 of the deck, year-over-year display sales rose only five percent in the quarter, compared to much more significant increases in previous quarters. With declines in all other revenue sectors, this was not a good thing.

The 10 percent decline in the Americas region, which you can see on Page 9, is the culprit, as Yahoo CEO Carol Bartz underlined in the conference call with Wall Street analysts today.

Paging Ross Levinsohn — leader of Yahoo’s Americas region and its ad efforts — stat!

YHOO_Q2_11EarningsPresentation_Final

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URL: http://allthingsd.com/20110719/not-so-chart-tastic-picture-of-yahoos-2q-display-disaster/