Barnes & Noble Focuses on E-Books

Published on July 20, 2011
by Jeffrey A. Trachtenberg

Meet Barnes & Noble Inc., software company.

As reading moves ever faster from hardcovers and paperbacks to electronic gadgets, the retailer is attempting to reinvent itself as a seller of book downloads, reading devices and apps.

The shift was never clearer than last January, when a small group of experienced book buyers at the company was called in and dismissed. Barnes & Noble’s buyers were once book-selling royalty, minititans whose taste played a pivotal role in deciding which books danced up the charts.

For the bookseller there was little choice. It needed to invest in the future.

Read the rest of this post on the original site »

Return to: Barnes & Noble Focuses on E-Books