35 Percent of Consumers Eager to Purchase Unreleased iPhone 5

Published on July 25, 2011
by John Paczkowski

Apple’s iPhone 5 is little more than a collection of rumors and speculation at this point, but plenty of folks are ready to buy it anyway.

According to a new survey by Experian’s PriceGrabber division, 35 percent of consumers plan to purchase the next iteration of the iPhone upon its release. Of those, 51 percent said they’ll buy the iPhone 5 within the first year of release; 30 percent said they will purchase it before the end of 2011; 14 percent plan to buy it within the first month; and seven percent within the first week.

Driving that purchasing intent: The iPhone 5’s rumored new features, specifically improved battery life, a larger screen, 4G network compatibility and an improved camera. Of the 2,852 U.S. respondents surveyed, 55 percent also hoped for a price reduction.

“Our survey data confirms the strong following Apple has built around its iPhone, with more than one-third of consumers planning to upgrade to the latest model only a little over a year following the release of the iPhone 4,” PriceGrabber general manager Graham Jones explained. “Anticipation and brand loyalty are certainly high, but in today’s 24-7 work culture and uncertain economic environment, consumers are cautious to look for a reasonably priced phone that will perform optimally over an extended time period.”

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