Groupon Buys Zappedy for $10.3 Million

Published on July 26, 2011
by Tricia Duryee

Groupon has acquired Zappedy for $10.3 million, according to a document filed with the SEC today. A Groupon spokesperson confirmed the deal but declined to elaborate on the details. Already, Zappedy’s site has been shut down; in its place is the message: “We’re excited to join the Groupon Team.” TechCrunch, which caught wind of the acquisition earlier this month, reported that the company has a couple of different business models, but started off helping small merchants to easily create Web sites and advertise online through social media and daily deals.

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