Study: Shopping on the Tablet Proves Popular

Published on July 27, 2011
by Tom Loftus

The tablet is gaining in popularity as the platform of choice according to a recent survey of online shoppers. Online retailers, meanwhile, are still in the early stages of deciding how best to customize the tablet shopping experience.

Over half of tablet owners say that they use it for shopping. And among those who owned multiple devices, the tablet trumps both the smartphone and the PC as the preferred shopping device.

The Forrester study, which based its findings on a survey of more than 20,000 online buyers by Bizrate Insights, also found that tablet users spend more time on the Web with their tablets than their PCs.

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