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What Does Steve Jobs Want With All Those Chip Guys?

Published on April 30, 2009
by Yukari Iwatani Kane

There’s been buzz about Apple’s (AAPL) interest in microprocessor designers ever since the company bought the Silicon Valley startup P.A. Semi last year. But there’s ample evidence that the company’s hiring of chip-heads started much earlier, and is continuing. The question: what is Apple going to do with these guys?

One goal of CEO Steve Jobs is pretty clear–developing powerful, energy-efficient microchips for its iPhone, iPod touch and other future devices. Postings by Apple’s recent hires on the Web site LinkedIn include plenty of people who previously worked at cellphone chip makers, such as Texas Instruments (TXN) and Qualcomm (QCOM).

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