Mobile

Prelaunch Demand for iPhone 5 Unprecedented

Published on September 14, 2011
by John Paczkowski

Excitement is running high ahead of the October launch of the iPhone 5, higher perhaps than it has been prior to any iPhone launch. To wit, a new study that shows unprecedented demand for the next iteration of Apple’s smartphone.

A survey of 2,200 consumers taken in August by ChangeWave for RBC Capital Markets shows 31 percent of respondents very likely or somewhat likely to buy the iPhone 5 — significantly more than the 25 percent who said they were very or somewhat likely to buy the iPhone 4 ahead of its launch. And that percentage is quite a bit higher among current iPhone owners; 66 percent of existing iPhone users say they are very or somewhat likely to buy the iPhone 5.

In other words, we could see a very large iPhone upgrade cycle, come October — large enough that RBC has raised its estimate for fiscal 2012 iPhone sales to 110 million, up from 105 million.

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URL: http://allthingsd.com/20110914/pre-launch-demand-for-iphone-5-unprecedented/