Commerce

Wal-Mart Acquires Social Ad Targeting Start-Up OneRiot

Published on September 13, 2011
by Liz Gannes

OneRiot, which targets mobile advertising based on social data, has been bought by Wal-Mart, or more specifically @WalmartLabs, the Silicon Valley unit founded out of the acquisition of Kosmix. OneRiot will contribute to @WalmartLab’s “Social Genome,” which targets products to customers. OneRiot had been through many iterations, starting as a social browsing plug-in called Medium, and had raised nearly $30 million (most of it way back in 2007) from investors including Commonwealth Capital Ventures, Spark Capital, Appian Ventures, Brad Feld and Elon Musk.

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URL: http://allthingsd.com/20110913/walmart-acquires-social-ad-targeting-start-up-oneriot/