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Salesforce Pays $50M for Assistly Customer Service Platform

Published on September 21, 2011
by Liz Gannes

Salesforce said today it has acquired the customer service platform Assistly for $50 million in cash. Assistly helps companies manage customer service through various channels like Facebook, Twitter, chat, email and phone, and is a competitor to Zendesk. That marks the third (and biggest) acquisition in one day for Assistly investor True Ventures: WeGame was bought by Tagged and VodPod assets were bought by Lockerz.

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