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Metacafe Adds a Hub for TV

Published on June 9, 2009
by Andrew LaVallee

Metacafe, seeking to reach more “media-snacking” consumers, is launching a section of its video site devoted to short clips from “Nurse Jackie,” “Weeds,” “Big Brother” and other television shows.

The Palo Alto, Calif., company, which is funded by Highland Capital Partners and DAG Ventures, focuses on what it sees as a middle ground between YouTube and Hulu–short-form videos that are professionally produced or poised to go viral–said its chief executive, Erick Hachenburg, a former Electronics Arts (ERTS) executive.

YouTube has a high percentage of personal or response videos, he said, while Hulu is where consumers go to watch an entire TV episode. Metacafe.com, in contrast, is pared down to channels for movie trailers, sports clips and music videos. It had about 7.3 million unique video viewers in April, according to comScore (SCOR), compared with Hulu’s 40.1 million uniques.

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