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Barnes & Noble: $25 Off the Nook Color if You Leave Our Stock Price Alone!

Published on September 28, 2011
by John Paczkowski

The looming November launch of Amazon’s Kindle Fire tablet means bad tidings for Barnes & Noble this holiday season. That seems to be the market’s sentiment, anyway.

Fearing competitive pressure on Barnes & Noble’s Nook Color tablet, investors brutalized the bookseller’s shares in midafternoon trading. BKS tumbled more than 8 percent to $11.45 before recovering slightly. As I write this, it’s trading at $12.30, down more than 6 percent.

And Barnes & Noble is clearly feeling the fear. Almost immediately following Amazon’s announcement, the company broadcast an e-mail promotion to its customers offering $25 off the Nook Color along with free shipping.

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URL: http://allthingsd.com/20110928/barnes-noble-25-off-the-nook-color-if-you-leave-our-stock-price-alone/