Media

Time Inc. Hires Digital Chief

Published on October 25, 2011
by Russell Adams

Time Inc. hired former Nokia Corp. executive George Linardos as the new head of digital marketing at the magazine-publishing unit, the company said Tuesday, a move that is likely to affirm the magazine company’s conservative approach to distributing titles like Time, People and Sports Illustrated on tablet computers.

Previously a vice president in the mobile-phone maker’s media division, Mr. Linardos will be responsible for increasing sales of Time Inc.’s digital products at a critical time. Magazine publishers are grappling with how to serve the small but fast-growing audience tablet audience while hanging onto more lucrative print readers.

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