Google Apps Users Get Google+, And Everybody Gets Spooky Halloween Profile Pics

Published on October 27, 2011
by Liz Gannes

Google+ today launched worldwide support for the schools, companies and organizations that use paid and free versions of Google Apps, along with a few content analysis features and one that’s just fun.

The Apps version of Google+, which admins can turn on now or wait to be activated on their accounts in the next few days, offers the same features as the consumer version, Google said.

People who are already using Google+ on a personal account can migrate to their Apps account. Apps users will see an automatic Google Circle for members of the organization on their accounts.

Google product manager Ronald Ho wrote today on the Google Enterprise Blog, “It took more technical work than we expected to bring Google+ to Google Apps, and we thank you for your patience. This integration is just the beginning.”

Also today, Google+ launched a number of new content features including a trending posts list called “What’s Hot on Google+,” information visualizations about how a public post is shared called “Ripples” (example here) and photo filters and editing tools with Picnik.

To promote those photo editing tools and itself, Google+ is seeding a viral campaign with the hashtag #gplushalloween where users make their profile pictures spooky for Halloween. (You can see mine at left, and some G+ public figures below.)

The larger context of these launches is that Google+ had some seriously major things missing at launch that it’s now gradually adding while asking for patience given the project is so new and its ambition is so large. The search company’s social network added search last month, and SVP Vic Gundotra recently promised that Apps support, brand support, a developer platform and pseudonym support are all coming soon.

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